McLoons Lobster Shack, on Spruce Head Island, recently started selling mail-order lobster rolls — and crab rolls, lobster and crab meat, and live lobsters — via Goldbely, an online shop for iconic regional fares (think Philly cheesesteaks or Texas brisket). Based on five months of sales, it seems a lot of us spent the off-season jonesing for coastal eats.
5,000
Farthest, in miles, that an order has traveled, from Spruce Head to Hawaii.
2,050
Total pounds of lobster meat and live lobster shipped.
$22
Approximate price of a mail-order lobster roll, depending on market value — about $5 more than at the shack.
24
Single largest order of lobster rolls, sent to a buyer in Las Vegas.
7:1
Ratio of lobster-roll orders to crab-roll orders. No surprise there.