Advertise with Down East

Lawrence Hollins
Steven Hobbs
Michael O’Neil
Lianon Close
Kelsey Grass

Demographics & Distribution

READERS’ DEMOGRAPHICS

READERS’ PLANNED PURCHASES IN NEXT THE 12 MONTHS

DISTRIBUTION

89,982

Total guaranteed distribution

READERSHIP

382,423

Total readership

Circulation data derived from Circulation Verification Council Audit Report

How much for an ad?

Our rates range from anything between $190 to $6,500. Advertising rates are based on 4 things: our circulation (90,000 households), the size of your ad, where your ad runs inside the magazine (placement), and the number of issues you commit to (frequency). Give us a call and we’ll help find the right solution for your business and your budget.

Who reads Down East?

Our readers are predominantly baby boomers – many of whom own more than one home. They subscribe to Down East because it is their lifestyle magazine of choice and they’re passionate about Maine, whether they live here or vacation here.

Why is your magazine audited?

Down East pays to have our circulation audited by a third party on an annual basis, so that we can provide our advertising partners with total assurance that we will deliver on our promise. If a magazine is distributed for free or does not have an audited circulation, there is no guarantee that you’ll get what your paying for. Make sure your marketing budget is maximized and ask you’re sales rep to verify their circulation claims.

Are other magazines in Maine audited?

No. Down East is the only magazine that is completely transparent with its audience.

Is Down East really sold across the country?

Yes, the magazine actually reaches all 50 states. 71% of our readership resides in New England. The biggest concentrations by state are Maine, Massachusetts, New York, Connecticut, Florida, New Hampshire, Pennsylvania, New Jersey, Virginia, and California. All those out-of-state license plates you see in the summer months are representative of our reach!

1. Advertisements are accepted upon the representation that the advertiser and its agency have the right to publish the contents thereof. In consideration of such publication, the advertiser and its agency agree to indemnify and hold publisher harmless against any expense or loss by reason of any claims arising out of publication. 2. Contents of all advertisements are subject to publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation, or position commitment at any time without cause. Publisher reserves the right to insert the word “advertisement” above or below any copy. It is the policy of the publisher not to accept advertisements for tobacco, some alcoholic beverages, some medical products, or anything otherwise not in keeping with the editorial profile of the magazine. All advertising is subject to review for visual, graphic, and mechanical quality as well as grammatical correctness and may be edited for clarity. Where color reproduction is concerned, there will be no restitution for imperfect color matches. 3. Orders specifying space not in conformance with standard units offered will be subject to adjustment to the nearest size feasible and/or pro-rata billing. 4. Publisher is not responsible for errors in publication-set copy. 5. Positioning of advertisements is at the discretion of the publisher, except where a special-position order has been accepted and a 10% premium applied. No-other-ad-on-the-page requests are subject to a 10% position premium. 6. Cancellations are not accepted after the advertising closing date. 7. In the event that no acceptable copy for reserved space is furnished by the deadline, the publisher reserves the right to repeat a previous advertisement or, if none exists, to charge no less than 80% of the booked value for the unused space. 8. Frequency discounts are based on the number of issues used in a 12-month contract period. 9. For frequency-discount purposes, frequency must be established by written contract and actual performance. Short-rate billing will be issued on cancellation of a contract or failure to fulfill the contracted schedule. If frequency exceeds the original intent, previous billings will be adjusted to the lowest earned rate at the completion of the 12-month contract period. 10. Classified insertions do not contribute to earned frequency on non-classified contracts. 11. New advertisers must prepay their first insertion. Additionally, the publisher requires submission of a completed credit-reference form. (This requirement may be waived for recognized advertising agencies.) 12. Payment is due in full no later than 30 days from printed invoice date. Unpaid accounts are subject to a late payment finance charge computed at 1 .5% per month (18% annual rate) on any balance remaining 45 days after the billing date. 13. Should an advertiser’s account be placed for collection, the advertiser agrees to pay an additional 25% collection charge, and court costs if suit is required. 14. Advertising production materials to be returned should be marked “return requested.” No material will be returned before the issue is published. Material still on hand may be destroyed after one year. 15. Conditions other than rates are subject to change without notice. 16. Publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement. The publisher’s liability for any error will not exceed the cost of space for the advertisement in which the error occurred. 17. Publisher shall have the right to hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are due to the publisher for advertising that the advertiser and/or its agency ordered and that was published. 18. Publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strike–whether legal or illegal–labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of the publisher affecting production or delivery in any manner. 19. In the event of any dispute, advertiser, agency, and publisher agree that these terms and conditions, and any advertising agreement entered into by advertiser and/or agency with publisher, shall be interpreted in accordance with the laws of the state of Maine. 20. Advertiser, agency, and publisher agree to be bound by electronic means both to these terms and conditions, and to the specifics of any advertising contracts generated by the publisher. 21. No conditions other than those set forth here and in the Production Guidelines shall be binding on the publisher unless specifically agreed to in writing by the publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions that conflict with provisions of the publisher’s terms and conditions, or publisher’s advertising contracts. 22. All advertising rates are net to Down East magazine.

Advertising Sales Office

680 Commercial Street
Rockport, ME 04856
advertising@downeast.com
207-594-9544
800-766-1670