Find Your Maine Style

Authentic Maine design is not one style but many. What they all have in common is a strong sense of place. Our homes are reflections of our surroundings, and decorating inspiration is found everywhere — from the calming blues of the ocean and vibrant greens of the forest to the rough-hewn siding of an aging barn and the gleaming steel of an urban industrial neighborhood. Here, you’ll find four very different expressions of this aesthetic, along with ideas and advice for creating your own distinctly Maine abode.


Celebrate simplicity with cool colors and vintage accessories.


Photographed by Kindra Clineff
Interior design by Terry John Woods

Little Touches, Big Results

It only takes a handful of accessories to fill a room with New England charm. In this home, carved wooden birds and cows offer a playful nod to the natural world, while a sailboat model on a windowsill or coffee table hints at the breezy, rocky coast. Or, find a large barn star in a color that matches your decor — it’s a simple way to fill an empty wall with authentic traditional style.


Lighten Up

Nothing says New England like a palette of soft neutrals and cool shades of gray, blue, and green. Here, natural tones in a rustic braided rug and weathered wood table blend nicely with crisp, ocean-blue stripes on a chair and pillows. Look for fabrics, furniture, and accent pieces in similar calming colors to evoke a summer cottage feel all year long.

Use Found Objects

Looking for a cost-free way to spruce up a room? Start by looking outside. Take a walk on the beach or a hike along your favorite mountain trail. Smooth stones, branches, and other found objects make for easy decoration, whether showcased on shelves, scattered across the mantle, or displayed in clear glassware as a table centerpiece. Just be sure to check the rules and collect responsibly — many state or nationally protected lands prohibit removal of natural objects.

Hit Refresh

Instead of buying new, seek out well-made vintage furniture you can refresh by repainting or reupholstering. For a low-cost, casual look, upholster sofas and chairs using a painter’s drop cloth from the hardware store — it has the look of French linen with the durability of canvas.

Start a Collection

One piece of English ironstone tableware may not look like much on its own. But a collection of them displayed in a hutch will make a statement. Search shelves at antiques shops and thrift stores for pitchers, crocks, and glassware with similar colors or patterns. Chips and cracks only add to a New England home’s appealingly weathered aesthetic.

Let Artwork Shine

Don’t be afraid to center a room around a piece of art, rather than adding it as an afterthought. Hang small art on big walls to bring focus to pieces. Placing your favorite artworks in unexpected places creates an even stronger visual effect.

Opposites Attract

Play with scale and contrast to make your unique design pieces stand out. In this home, a black crow looks sharper sitting above shelves full of white ceramic pieces.

Highlight Historic Beauty

Features like wide plank flooring and decorative molding are beloved hallmarks of old homes like this one. Bring them to the forefront by carefully choosing paint colors. Showcase floorboards with a coat of cool, light gray, and distinguish molding from colored walls using a shade of soft white. The resulting look strikes a lovely balance between modern freshness and antique warmth.

Want to get the look? Shop our selected list of furniture, paint colors, and accessories. 



Create a rural aesthetic with salvaged wood, country antiques, even vintage junk.


Photographed by Jake Newell and Joanna Souza

Give Old Wood New Life

Typically from old barns, factories, and warehouses, salvaged lumber is not only an ingredient of sustainable design, but also a way to add a layer of history and warmth to a home. Old shutters might form the frame of a mirror, for example, or, as in the house pictured here, barn siding may be used to build a kitchen table. What would be considered flaws in other pieces — nail holes, nicks, and saw marks — perfectly suit a rustic style. When using reclaimed wood, consider both the environment and the integrity of the structure itself.


Use Organic Materials

Rustic style favors natural, textured materials over smooth plastics and composites. A leather chair, whether classic or contempory, is an obvious fit with this style’s informality, but don’t overlook the impact of small details — even a humble wooden dish drainer adds to the look.

Mix Antiques and Folk Art

A rustic home is the ultimate expression of the homeowners’ easygoing nature; nothing is staged. Furniture and accents, both old and new, have distinct character and, often, personal meaning. The bedroom of this house is furnished with a chest made by a Vermont artisan and a distressed antique bureau. Other eclectic touches include a Guatemalan rug and lanterns picked up on a trip to Morocco.

Find Beauty in Throwaways

One man’s trash really can be another man’s treasure. Here, old wooden beverage crates make distinctive side tables, and a window frame becomes a wall sculpture.

Color it Soft and Subdued

A palette from nature is a hallmark of this style. Warm, rough wood contributes the dominant hue, which is complemented with neutral colors like gray and white.

Want to get the look? Shop our selected list of furniture, paint colors, and accessories. 



Reinterpret Maine’s architectural heritage in a sleek and sophisticated style with a strong sense of place.


Photographed by Darren Setlow
Kaplan Thompson Architects: Richard Lo, project manager

Bring the Outside In

The contemporary urban home doesn’t shut out its surroundings. Big windows embrace the cityscape — in this case, a Rockland industrial neighborhood and the ocean beyond. Look outside for design inspiration, too. The galvanized metal posts in this home take their cue from nearby warehouses, and the slatted wall alongside an open stairway is a dramatic echo of the porch railing. Mix cool metals with warm woods to achieve a nice balance of traditional and new materials.


Be Spare, but Bold, With Color

A minimalist aesthetic calls for white walls and polished natural woods — and well-placed doses of color to attract the eye. A yellow splash on this home’s kitchen island, for example, plays off the lime dining room chairs, but the most breathtaking burst of color comes courtesy of a brilliant blue Penobscot Bay.

Streamline with Built-ins

Built-ins — whether book shelves, storage units, or Murphy beds — make efficient and elegant use of space. This house’s owners forewent bulky desks in favor of custom workstations scattered throughout, allowing them to enjoy their home and its views while plugging away in a space that doesn’t scream “home office.”

Function is Beauty

Everything in urban style has a purpose, so it’s important that everything look great. Art is as likely to be underfoot — say, an Angela Adams rug — as on the wall. The goal is a well-curated, not sparse, decor.

Minimize distractions

A lack of clutter is key to creating a bedroom that feels relaxing the moment you enter. Yet a spare use of furnishings can also be dramatic. The simply furnished master bedroom in the Rockland house is majestic at sunrise when it is bathed in pink and orange light. Natural light enhances rooms throughout the house at all hours of the day.

Divide and Conquer

Use large pieces of furniture to define rooms in open layouts. Avoid filling tight spaces with small furnishings — they will just make the room seem cramped. Sometimes less really is more.

Let It All Hang Out

Instead of a wall of closed kitchen cabinets, consider floating shelves, which make a room feel more spacious and are more in keeping with the lean look of urban style. A neutral palette in both the displayed dinnerware and wall paint contributes to the clean look.

Give a Nod to nature

A well-positioned bird sculpture at the top of the stairs, along with other earthy accessories in key locations, hint at the natural world, a key component of this style. Plants, potted in sleek cube-shaped planters, bring bursts of brilliant green to unexpected places.

Want to get the look? Shop our selected list of furniture, paint colors, and accessories.



The best seaside decor is just like a day at the beach: easy, breezy, and bright.


Photographed by James R. Salomon

Let the Sunshine In

Make the most of natural light by opting for a bright, highly reflective paint color, like classic white. Continuing the color from the walls to the ceiling further increases its brightening power, while making the room feel cozy and pleasantly enveloping at the same time. Choose sheer window treatments or forgo them entirely for an even sunnier space.

Save Space

In many seaside cottages, space is tight. Maximize yours by picking furniture pieces that do double duty, like a day bed both a place to sit and an extra spot for overnight guests. Create more functional surfaces in each room by seeking out end or side tables with small footprints. It’s the perfect way to display beach treasures without wasting floor space.


Get Nautical

Add natural beauty to your coastal home with nautical-themed accessories, but be careful not to go overboard. Keep kitsch in check by finding pieces in subdued colors. A pale-yellow frame around a vintage sea shell print works nicely in this living space. Or use netting as a casual wall hanging and tuck in sun-bleached shells and sea stars for a subtle hint of the nearby shore. For a touch of authenticity, choose housewares made from recycled sails or lobster trap float rope.

Break the Monotony

Against a canvas of whitewashed walls, bursts of bold saturated color are even more effective than usual. In this home, open kitchen shelves offer both functional storage and a place to display vibrant turquoise and yellow tableware. In the bedroom, all eyes move to a vase filled
with bright greenery.


Want to get the look? Shop our selected list of paint colors and accessories.

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