Advertise with US
Down East readers
are nationwide
Reach +245,000 passionate readers who love Maine—homeowners, travelers, and loyal subscribers—through the only fully audited magazine in the state. Advertise with confidence and make a lasting impact.
245,578
Monthly Readers
47%
From Maine
53%
Outside of Maine
98%
Paid Circulation
Top States with
Down East subscribers
- Maine
- Massachusetts
- New York
- New Hampshire
- Connecticut
- Florida
- Pennsylvania
- New Jersey
- California
- Virginia
- Maryland
Audience Overview
A highly engaged group of people who love Maine from near and far
Magazine
245,578
Monthly Readers
52
Average Age
Website
200,800
avg. monthly views
35-64
Average Age
Newsletters
91,884
Recipients
-
Average Age
132,300
Followers
45-64
Average Age
138,100
Followers
25-54
Average Age
74%
Frequently purchase products or services advertised in Down East
97%
Keep their copy of Down East for 2+ weeks
89%
College educated
Our Content
& Editorial Focus
Down East is an identity magazine for Mainers and for anyone whose heart and soul are fed by our state and state of mind.
Since 1954, our mission has been simple: to hold a mirror up to Maine, showcasing its landscapes, traditions, flinty character, and unhurried way of life, as well as to confront its complexities intelligently and with heart.
We believe rusticity and cool can live side by side — because they do in Maine.
Our readers and online communities come to us to learn about out-of-the-way lobster shacks, Maine-made gift ideas, and under-the-radar spots to paddle, hike, and explore, but also for insight into the personalities and issues shaping our state.
Simply put, people who love Maine love Down East.
Trusted by Leading Brands
Testimonials
We’ve developed a three-year relationship with Down East for our annual chamber guide and will happily continue the partnership. It’s a relief to rely on a credible publisher to help us produce one of our most important marketing pieces for the chamber and the member businesses we serve. They’re a one-stop shop, which makes my job easier. Their writers produce amazing stories about our area, and the photography is always top notch.
Down East captures the personality of the location in a way that appeals to residents and travelers alike.
We have found so many wonderful artists, entrepreneurs, and restaurants through your magazine. You offer great personal profiles, home design, and all the wonders of Maine. Keep up the good work!
I love that Down East isn’t just a travel magazine. Instead, it highlights several small businesses and individual stories every issue. It’s as much about the people as the place.
The magazine I always saw everywhere during our Maine vacations.
The articles and photos of real people and events in all of Maine’s towns give those of us who are 'from away' insights you just can’t get from a website or brochure. Each month it’s like we get to take a mini-vacation and discover new places to check out on our next trip.
Working together with Down East as a partner on sponsored content was a great investment for our brand. They took the time to understand what Maine Coast Heritage Trust is all about, and the content they created was spot-on. We’ve had great feedback.
Ad Specifications
Website
Website
Large Banner Ad
Multiple sizes required:
1940 x 500, 970 x 250,
640 x 200, 320 x 100
In-Post Leaderboard
Multiple sizes required:
1456 x 180, 728 x 90,
640 x 200, 320 x 100
Sidebar Box Ad
Two sizes required:
600 x 500, 300 x 250
Sidebar Skyscraper
Two sizes required:
600 x 1200, 300 x 600
Newsletters
Email Leaderboard A
600 x 150
Email Leaderboard B
600 x 250
Email Box C
300 x 250
Dedicated solo email
Customizable, 600
width, 1-2 column,
high-resolution photos,
supporting text, and
links
Social Media
Include high-resolution photo(s),
handle(s) to tag, links to include,
hashtags, 30–50 words of text
Instagram and
Facebook STORY:
1080 x 1920
(10–15 words of text)
Instagram FEED
1080 x 1080
or 1080 x 1350
Facebook Post Link
1200 x 630
Full Page
With Bleed:
8.625" x 10.75"
Non-Bleed:
7.25" x 9.5"
2/3 Vertical
With Bleed:
5.4" x 10.75"
Non-Bleed:
4.75" x 9.5"
1/2 Horiz.
7.25" x 4.625"
1/3 Vertical
2.25" x 9.5"
1/3 Square
4.75" x 4.625"
1/4 Vertical
3.5" x 4.625"
1/6 Vertical
2.25" x 4.625"
2-Page Spread
With Bleed:
17" x 10.75"
Classifieds:
1-Unit: 2.25" x 1"
2-Unit: 2.25" x 2.375"
3-Unit: 2.25" x 3.625"
4-Unit: 2.25" x 4.875"
Note: all print ad sizes are listed as width x height in inches.
Notes:
Full-Page Trim: 8.375" x 10.5" The size of a full page after trimming the 0.125" bleed.
Full-Page Live Area: 7.875" x 10" The boundary for all text and essential content. This is not the same as margins, which are generally 0.5" in from the edges of a full page.
Bleed: 0.125" Additional printed edge around all sides that will be trimmed off.
Ad dimensions include bleed where applicable.
Supplying materials for ad design:
Supply the best-quality, highest-resolution images possible. 300 dpi at 100% scale or vector format (.ai, .eps, .svg file types).
Down East is not responsible for the quality of image reproduction when supplied as low-resolution, undersized for their intended use, copied from website, taken as screenshots, or otherwise poor quality.
Supply only images that you own or have permission to use. We cannot supply photos from our libraries. If you are in need of photos, we recommend browsing some free stock-photo websites.
We cannot use your own font files due to licensing restrictions.
Supplying print-ready ads:
Supply a high-quality PDF file (PDF/X-1a files are preferred).
Do not supply an ad "floating" in a larger document. The document size should be the dimensions of your ad.
Do not supply files with crop marks, targets, or color bars. These marks are extraneous to our production process and must be removed.
Ensure all fonts and glyphs are embedded.
Supplied artwork should be CMYK. If not supplied as such, the ad will be converted, potentially resulting in unwanted color shift.
We cannot edit supplied print-ready ads. Send to: [email protected].
Contact Us
To learn about our ad solutions, premium content, and partnership opportunities:
For advertising questions
For ad materials
For paid content
or custom publishing solutions
Reach out to start working with us today!
Download Our Media Kits
and get more information about our offerings
*Terms and conditions apply and are available in our media kit.