VOTE IN OUR 2021 BEST OF MAINE SURVEY!
Lobster Roll
Photo by Chris Siefken

Down East Lobster Roll Competition

Do you make Maine’s greatest lobster roll? Down East invites you to participate in our 2021 Lobster Roll Competition!

Sign up and the people will decide!

HOW IT WORKS

We will advertise the contest and all of the participating vendors in Down East magazine, on our website, in our email newsletters, on social media, and anything else we can come up with!

That’s a combined audience of 650,000 people every month of the promotion.

Readers will be asked to sample rolls from as many vendors as they like and to vote for their favorite on our website. If your customers already know your roll is their favorite, you can ask them to vote!

The vendor entry phase runs from February 16 to May 10. The entry fee is $500. The competition promotion and voting period runs from May 11 to July 11. Contest terms and conditions below.

Winning lobster roll vendors will be crowned in 1st, 2nd, and 3rd place.

PRIZES

FIRST PLACE:

  • The winning roll will grace the cover of Down East‘s September “Best of Maine” issue, distributed to 360,000+ readers and looking out from newsstands all across New England.
  • Full-page ad in Down East magazine showcasing your achievement, location, and other offerings in the 2021 September issue.
  • Full-page ad in Down East magazine in 2022 to showcase your business for the 2022 season.
  • Winner announcement on our website, email newsletters, and social media in September 2021 and again in 2021 before the summer season.
  • Automatic entry into the 2022 competition, with the fee waived.
  • Winner’s plaque.
  • Winner’s logo.
  • Marketing value: $7,975

SECOND PLACE:

  • Half-page ad in Down East magazine showcasing your achievement, location, and other offerings in the 2021 September issue.
  • Half-page ad in Down East magazine in 2022 to showcase their business for the 2022 season.
  • Winner announcement on our website, email newsletters, and social media in September 2021 and again in 2022 before the summer season.
  • 2nd place winner’s plaque.
  • 2nd place winner’s logo.
  • Marketing value: $5,500

THIRD PLACE:

  • Half-page ad in Down East magazine showcasing your achievement, location, and other offerings in the 2021 September issue.
  • Winner announcement on our website, email newsletters, and social media in September 2021.
  • 3rd place winner’s plaque.
  • 3rd place winner’s logo.
  • Marketing value: $2,500

Winner Bonus: Down East will purchase gift certificates to the three winners:
Two, $100 certificates to 1st place winner
Two, $75 certificates to 2nd place winner
Two, $50 certificates to 3rd place winner

All participating vendors will receive:

  • Listing in print promotion in Down East magazine’s May, June, and July issues
    • Includes small image or logo, location, and website
  • Display on downeast.com, including:
    • Website link
    • Image
    • Address
    • Short description about your business
    • Short description of your lobster roll
  • Social media/email promotions include:
    • Each vendor will get a separate shout-out in our regular e-newsletter
    • Each vendor will get a Facebook shout-out (102,000 followers)
    • Each vendor will get an Instagram shout-out (118,000 followers)
  • Poster to hang at your business promoting your participation in the competition and inviting customers to vote for you
  • Custom logo to display on your website to drive potential voters to the voting page
  • Marketing value: $1,200

VENDOR SIGN UP FEBRUARY 16–MAY 10, 2021

Please email [email protected] if you have any issues submitting your entry.


DOWN EAST LOBSTER ROLL COMPETITION TERMS AND CONDITIONS

Down East Enterprise, Inc. and its subsidiaries, herein known as “LRC” reserves the sole right, at any time, without recourse, to determine, interpret, or change the rules of the Down East Lobster Roll Contest (“Contest”). LRC reserves the sole right to determine the applying organization’s (“Contestant”) eligibility or lack thereof to participate in the Contest, to cancel or reschedule the Contest and to pick the Contest Winner. All LRC decisions are final. By entering the Contest, the Contestant agrees to abide by all contest rules. Contestant agrees to assume all responsibility for any matter arising from their participation in the Contest and agrees to hold LRC harmless. LRC reserves the sole right to deny or expel a Contestant for any reason. LRC disclaims all warranties, whether expressed or implied, and makes no warrantee with respect to the software, services, website or Contest performing as promised. You understand and agree that you are making use of the LRC and its third-party websites and services on an ‘as is’ and ‘as available’ basis. LRC makes no warranty with respect to the software, services, site, any tickets, performing as promised. LRC disclaims all warranties, expressed or implied or merchantability, fitness for a particular purpose, title, or non-infringement. The Contestant agrees that LRC can use their trademarks, service marks, and image at any time, without prior authorization or compensation, for non-commercial purposes including but not limited to the promotion of the Down East Lobster Roll Competition. The Contestant agrees that any dispute with LRC, or any of their affiliates, shall be resolved exclusively through binding arbitration, except you may assert your claim in small claims court provided the matter remains in such court. This Agreement shall be governed by the laws of the State of Maine.

Revised: January 19, 2021