Maine’s Got Moxie


It’s no longer regarded as a cure-all, but the curious-tasting soft drink does seem to be a prescription for happiness.

Excerpted from Moxie: Maine in a Bottle by Jim Baumer. Down East Books, Camden, Maine; hardcover; 76 pages; $14.95.

Making of a Moxie Legend

On July 16, 1885, Dr. Augustin Thompson, a native of Union, filed trademark number 12,565 for a product he called Moxie Nerve Food. His application stated that Moxie was “a liquid preparation charged with soda for the cure of paralysis, softening of the brain, and mental imbecility.”

After filing his patent, Thompson began thinking of ways to market his drink/elixir, which led to the legend of Lieutenant Moxie.

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